Episode 004: Branding 101

It is not enough to let people know about your business. What helps you to do so is by building a brand. Branding helps people remember your company or business in a memorable way that feels fresh and part of your company's purpose. We spoke to Bernard Sokpe of Brandmeister, a brand, and identity agency in Ghana, for this week's conversation. He shares his guidance on building a brand from scratch, and we later discuss his work around crafting Bloom Bar's identity. Unfortunately, our conversation continued for quite a while, so we had to post them in two parts.

Update: When this podcast aired, Bernard was the team lead at Brandmeister, a brand and identity agency in Ghana. He is now the Senior Partner Manager at Twitter.